A bookmaker that tells if you have the best price, gives you tips, and asks you what features you want. Top rated by OLBG users for years. A new online bookmaker from the Vickers team, committed to strong prices and customer-first experience Vickers Bet Review QuickBet presents a betting experience catering to a wide range of player preferences in a secure and accessible platform. A Brand New UK Bookmaker this year, BetTom is a Sussex-based brand with a real, family approach BetTom Review A brand-new, high-quality betting site offering from renowned provider Swifty Global Swifty Sports Review
UK betting site with statistics, great odds and brilliant live betting & promotions for registered customers. We review new betting sites regularly and include them in our comparisons when they meet our evaluation criteria.
William Hill – excellent all round bookmaker
Features like Acca Flex boosts, Pick Your Punt, and the iconic Goals Galore specials are there, while its acca insurance is rated the best in our comparisons. Betfred are one of the best overall bookmakers and if horse racing is your main interest, Betfred can’t be beat. Taken together, its mix of football features, competitive pricing and multi-sport options makes Ladbrokes a mainstay in our top 10. Horse racing is another area where Ladbrokes performs well, with competitive odds, and boosts appealing to racing fans.
Betway – best for Cricket & solid all round choice
Each ranking reflects many data points. We have combined insights from our expert editors with extensive OLBG data scoring to identify which bookmakers perform best by each sport. Choosing the best betting site for the sport or sports you bet on regularly is vital. Take a look to see which ones are making our best cricket betting sites list. I’ve updated our site data and focused on the Best Cricket Betting Sites rankings. Here are the top 10 rated betting sites according to OLBG users along with a quote from one of the reviews for each bookmaker.
Unibet – one of the best for both football and horse racing
Founded in 1886, Ladbrokes, a prominent sports betting brand in the UK, is part of the Ladbrokes Coral Group and provides in-store and online services, complemented by their convenient app. NRG.bet hosts thousands of markets on a huge range of sports, and backed with a great suite of Safer Gambling Tools, aims to be your new home for sports betting! One-stop Shop for Sportsbook and Fantasy – daily action and weekly big events FanTeam Review Quinnbet are rapidly becoming one of the most popular bookmakers newly listed on OLBG. A brand new sportsbook from one of the UK’s leading social betting sites Fairplay Bet Review With Low minimum deposits to get your started, BOG and great acca options, VirginBet is more than a gimmicky betting brand and offer daily price boosts too Virgin Bet Review
Click on the links in the table to explore the detailed analysis of the best sites for each of the features. If there is a particular feature or bet type you use regularly, it may be worth you adding a betting site to your portfolio that excels for that specific area. These features of betting sites make make a genuine difference in betting day to day and you should consider how much you use each of them. The best betting site for Golf betting for a UK punter is Star Sports due to regular promotions for golf (even the smaller events), huge range of markets per event and great in play events. Other UK betting sites which our experts note that excel for horse racing are QuinnBet, William Hill, bet365 and Coral. It’s a balanced, data-driven view of where each site truly excels.
- Quinnbet are rapidly becoming one of the most popular bookmakers newly listed on OLBG.
- We review new betting sites regularly and include them in our comparisons when they meet our evaluation criteria.
- The best bet builder betting site according to OLBG experts is bet365 and that is important as Bet Builders are now one of the most popular bets for UK football punters.
- BestOdds is a UK-licensed betting platform launched in 2025 that combines competitive odds, a clean betting interface and recurring promotions.
- With a good rating for horse racing too, Unibet does well across multiple sports.
- You can check out the UK Gambling Commission public register of licensed betting sites here.
- That included our analysis of best betting sites for both football and horse racing, but really stands out as the number one betting site for boxing.
OLBG Experts Top 10 Best Overall UK Betting Sites
- To be considered one of the best all-round bookmakers, a site must perform strongly across the factors that matter most to UK bettors.
- Other bookmakers that are rated highly for in play betting by our experts inlcude VirginBet, Parimatch, Boylesports and Coral.
- All betting sites listed on this page are licensed and regulated by the UK Gambling Commission (UKGC).
- Brand New Online, Ken Howells brings years of betting shop experience to their site with competitive odds and a wide range of markets Ken Howells Review
- Bet365Unmatched Live Betting and DepthIn-play, bet builder, coverage.2.
Bet on all of your favourite sports with Neptune Play’s sports betting site, a brand new addition to an already market-leading gambling brand. Superb in-play betting bookie. Bet on all of your favourite sports with Apuestarey’s sports betting site, a brand new addition to an already market-leading gambling brand. 10bet offers a huge range of leagues for football betting, and some very competitive odds. Bet on Variety at Betarno with over 50,000 pre-match and 30,000 in-play events each month from around the world Betarno Review
Integrated Racing Post data is very useful so you can just King Hills Casino head straight to Betfred each day to choose your bets and place your bets (although don’t forget about the great tips at OLBG!). The best overall UK betting sites will offer consistently competitive odds, have strong regular promotions and high quality features which are important to UK sports bettors. The best betting sites in the UK are online bookmakers that offer competitive odds, strong promotions and high-quality features. We update our list of welcome offers daily – you can see them on our free bets page. We don’t list every licensed UK bookmaker on this page.
A reputable bookmaker will also be strong on Responsible Gambling – we only list licensed UK bookmakers on this page, licensed by the UK Gambling Commission. You will see below some of the overall top 10 betting sites head the top 10’s for different betting sites features such as live streaming, cash out, and bet builder performance. When we break the data down by key betting features, it becomes even clearer why you see those sites we have listed in our overall top 10 above.
SpreadEx – best spread betting site
Your favourite radio station is about to become your favourite betting site with great odds and a wide range of sports to choose from. Very new brand and licensed with the UK Gambling Commission BetDukes Review Playzee Sports offers an easy-to-use sportsbook where you can bet on major sports with competitive odds, live betting, and a welcome bonus—all in one platform.
That boxing focus is backed up by solid market depth and coverage, while football and horse racing has a dependable all-round offering that out-performs most other betting sites in our comparisons. That included our analysis of best betting sites for both football and horse racing, but really stands out as the number one betting site for boxing. Bet365 is one of the the best options for both pre-match and in-play betting.
The reason it ranks so well is that you can instantly see which events are live, what markets are available, and where to watch them, which is really helpful. It ranks second only to bet365 in our in-play betting comparison, which speaks volumes. One area that particularly stands out is the cash-out function which is almost essential now for weekend acca punters. That multi-sport ranking is backed up by promotional features, ranking well for In-Play betting, Cash Out and Best Odds Guaranteed.
36vegas aims to provide simple, fast betting with features like acca builders and competitive odds. All betting sites listed on this page are licensed and regulated by the UK Gambling Commission (UKGC). You can open a new account right here on this page, or consider the various betting offers provided by each on our Free bets page.
Parimatch offer live betting on more than 20 sports in 60 countries, with over 200 leagues and 600 sporting events, every day, 24 hours a day. Lottoland Sports offers you a huge selection of sports betting opportunities from around the globe with competitive odds, match statistics and exciting features Lottoland Review 247Bet offers a wide range of sports markets coupled with a sleek and modern design for a great sports betting experience 247Bet Review Brand New Online, Ken Howells brings years of betting shop experience to their site with competitive odds and a wide range of markets Ken Howells Review Betfred is known as the Bonus King as you will regularly find bonuses on multiple bets such as Goals Galore, Double Delight & Hat-trick Heaven. BestOdds is a UK-licensed betting platform launched in 2025 that combines competitive odds, a clean betting interface and recurring promotions.